PART III:

THE FUTURE

The Brand

GYLD is an evolving design practice dedicated to creating pop-up experiences that showcase emerging biomaterial innovators and foster collaborations between material scientists and fashion designers. More than just a retail concept, we craft immersive spaces where the future of materials comes to life—at the intersection of craft, innovation, and design.

The Research

GYLD is built on deep industry research, developed through a dual-track approach that combines design research—including landscape analysis, market research, and in-depth qualitative interviews—with hands-on lab experimentation with biomaterials. This seven-month research process shaped our strategy for GYLD, identifying key barriers and opportunities in biomaterial adoption within the fashion industry.

The Future

GYLD is progressing into its next phase, concentrating on finalizing the spatial design for our first pop-up and solidifying partnerships with leading biomaterial designers. At the same time, we’re working with sustainable finance experts to shape our business model, ensuring long-term profitability, sustainability, and a positive environmental impact.

FINAL STAGES

PROTOTYPE DEVELOPMENT


We are refining our spatial design through Sketchlab, iterating through prototype testing to ensure an immersive and functional experience. Moving from concept to high-fidelity prototyping, we focus on material integration, user flow, and aesthetic cohesion. This final phase involves refinement and presentation, bringing GYLD to life as a fully realized, impactful retail activation.

MOOD BOARD

LOW FIDELITY WIP PROTOTYPE