About Me
I came to strategy through art. I’ve always been a maker, someone who brings ideas to life visually and experientially, but I quickly realized that design is about much more than aesthetics. Design is a powerful tool for solving complex problems.
I earned a BFA in Art & Design at the University of Michigan, where I focused on design strategy while exploring everything from oil painting to 3D modeling to typography. Alongside my visual work, I cultivated a passion for storytelling through poetry and creative writing, deepening my understanding of how narrative shapes experience. While creativity and storytelling have always been central to my work, it was during an internship at a branding agency the summer before I graduated that I discovered a deeper passion for brand strategy and strategic problem solving.
Building upon that foundation, I pursued a Master’s in Strategic Design and Management at Parsons School of Design. There, I applied design thinking and strategic frameworks to complex organizational and market challenges, developing data-driven strategies for product, service, and business innovation. From creating a sustainable approach to traditional burial processes to transforming a nyc nonprofit into a global experiential space, my work bridges my artistic sensibility with analytical rigor and inventive problem-solving.
My approach integrates storytelling, human-centered insights, and strategic design to create work that resonates deeply and delivers tangible impact. Moving forward, I’m eager to apply this blend of creativity and strategy to projects that matter– work that solves complex challenges, fosters connection, and drives innovation.
