Born from the convergence of strategic design and sustainability, GYLD emerged as a collaborative vision between myself and my research partner, Nij Balar. With my background in design and branding and Nij’s expertise in architecture and spatial design, we merge our skills in strategy, storytelling, and innovation. Together, we are committed to shaping the future of fashion, driving creative, strategic solutions that connect design, sustainability, and systems thinking.
GYLD is an evolving design practice dedicated to creating pop-up experiences that showcase emerging biomaterial innovators and foster collaborations between material scientists and fashion designers. More than just a retail concept, we craft immersive spaces where the future of materials comes to life—at the intersection of craft, innovation, and design.
GYLD is an evolving design practice dedicated to creating pop-up experiences that showcase emerging biomaterial innovators and foster collaborations between material scientists and fashion designers. More than just a retail concept, we craft immersive spaces where the future of materials comes to life—at the intersection of craft, innovation, and design.
PRESENTATION DECK VIEWABLE HERE
Presented as part of the MS SDM Capstone Symposium.
Parsons School of Design, May 2025.
THE PROBLEM:
GYLD was created in response to the fashion industry's ongoing crisis of unsustainable practices and environmental degradation.
45% reduction in raw material production necessary by 2030 to align with the global 1.5°C pathway (BCG, Oct 2023)
80% of clothing is discarded, incinerated, landfilled, or leaks into the environment when it reaches the end of its lifecycle (Ellen MacArthur Foundation, June 2024)
16% of global microplastics are released into the ocean annually from washing textiles (UNEP, 2018)
OUR SOLUTION:
GYLD—a creative agency dedicated to accelerating the adoption of regenerative materials in fashion through immersive, high-impact public activations.
We partner with emerging biomaterial innovators to craft bespoke experiences that translate scientific potential into cultural relevance. Each activation is rooted in intentional storytelling, emotional resonance, and tactility. By centering craftsmanship and connection, we create a space which unites biomaterial innovators, designers, brands, and consumers.
GYLD is an evolving design practice dedicated to creating pop-up experiences that showcase emerging biomaterial innovators and foster collaborations between material scientists and fashion designers. More than just a retail concept, we craft immersive spaces where the future of materials comes to life—at the intersection of craft, innovation, and design.